Juice Garden Symbol, Logotype, & Merchandise
Here, I've grouped final designs along with preliminary drafts for an advertising design project. I was tasked with creating a symbol, logotype, and merchandise line for Juice Garden, a hypothetical smoothie and juice company with locations in Arizona, California, Hawaii, Oregon, Washington state, Washington, D.C., and the Bahamas (in Marina Village at the Atlantis Resort). Additional locations would be situated throughout the Eastern, Midwestern, and Southern United States.
Juice Garden's philiosophy is that what you put into your body feeds your spirit, gives you energy to do the things you love, and inspires a balanced life.
With my designs, I sought to echo that sense of optimism, vitality, and harmony.